Just shy of a year since taking the oath of office, Bossier Schools Superintendent Jason Rowland has been selected as a 2024-25 Superintendent to Watch by the National School Public Relations Association (NSPRA).
This annual award recognizes up to 25 district superintendents across the country with fewer than five years of experience who demonstrate dynamic, fast-paced leadership with strong communication at its core. A record number of nominations were received this year, making the selection process both highly competitive and humbling.
“Communication is a core foundational piece at Bossier Schools,” Rowland said. “We take tremendous pride in harnessing this evolving platform to communicate and connect with our students, employees and community and further enhance our district. I am greatly humbled to be included in this class of superintendents thinking outside the box and utilizing different avenues of communication to move their school systems forward.”
Recognizing the importance of open communication, Rowland started On the Record with Bossier Schools, a bi-monthly podcast on YouTube to shine the spotlight on the positive stories and student successes happening in the system and to serve as the official source of information as it relates to public education.
A district rebranding initiative was also launched that included a district app and notification platform, a refreshed BPSB logo and a new website. He is also credited with the formation of a Teacher Advisory Council, the Empowering Principals mentoring program and Assistant Principal Leadership Training to build capacity in the next generation of principals. Additionally under his leadership, Rowland has established a long-range planning committee to gauge and address growth in Bossier Parish and solidified an even stronger relationship with civic organizations and leadership at Barksdale Air Force Base. Later this month, he will be inducted as an Honorary Commander of the 96th Bomb Squadron.
Rowland will be recognized as a 2024-25 Superintendent to Watch in front of his leadership peers in July at the NSPRA 2025 National Seminar in Washington D.C.